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Bridging Departments: How Financial Reporting in Marketing and Sales Drives Integration in the Enterprise

In this article, we explore how the integration of management, marketing, sales, and finance through financial indicators and reporting can foster collaboration and success within the company. We address the importance of segmentation and data analysis in marketing and advertising, the effective collaboration between marketing and sales, and the active involvement of management in the process.

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The hidden opportunity in Google Maps for businesses with multiple locations.

This article emphasizes the importance of businesses taking control of their listings on Google Maps to maintain a positive online reputation. Some businesses may not realize they have auto-generated listings on Google Maps and miss the opportunity to respond to customer requests and reviews. Effectively managing Google Maps listings can help improve a company’s visibility and attract more customers.

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Geomarketing, reviews and Google Maps

It is essential for businesses with physical locations to manage their presence on Google Maps, as this allows customers to find the business, learn more about it, and leave comments and reviews. Companies with a rating of 4 stars or more are more likely to attract customers, and online reviews have a significant impact on consumer purchasing decisions.

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Advantages of digital transformation in the commercial area of an insurance broker.

The digital transformation in sales of an insurance company can improve efficiency and productivity by automating processes and saving time in prospecting and customer service. This allows sellers to focus on selling and the sales team to improve their offer. Benefits include better lead management, increased collaboration between teams, and improved customer service quality. Furthermore, digital transformation in sales can be the first step towards a broader digital transformation in other areas of the company.

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