Strengthening Your Brick-and-Mortar Business Reputation Through Google Maps
- Renato Carabelli
- April 21, 2023
- Geomarketing, Google Maps, Marketing, SEO
- 0 Comments
Today, most people search for information about businesses and services online before making a purchase decision. If you have a brick-and-mortar business, it is essential to manage your customer relationships through the Google Maps platform. Not only is it a useful tool for customers to find your business and learn more about it, but it also allows them to leave reviews and ratings about their experience.
On average, businesses with ratings of 4 stars or higher on Google Maps are more likely to attract customers. According to a study by BrightLocal, 90% of consumers read online reviews before visiting a business, and 88% trust them as much as personal recommendations. In addition, the same study revealed that 77% of consumers believe that online ratings influence their purchase decisions.
Here are 6 key reasons why it is essential to properly manage your business on Google Maps:
A success story in managing customer relationships through Google Maps is the Chick-fil-A restaurant chain. The company strives to respond to all reviews and comments on Google Maps quickly and effectively, allowing them to maintain a solid and positive online reputation. According to company data, 80% of people searching for restaurants online use Google Maps to do so, further highlighting the importance of having a strong presence on this platform.
Brick-and-mortar businesses must manage their customer relationships through Google Maps. Ensuring a strong presence on Google Maps and effectively responding to all inquiries and complaints is essential to maintaining a solid and positive online reputation.
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