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Bridging Departments: How Financial Reporting in Marketing and Sales Drives Integration in the Enterprise

In this article, we explore how the integration of management, marketing, sales, and finance through financial indicators and reporting can foster collaboration and success within the company. We address the importance of segmentation and data analysis in marketing and advertising, the effective collaboration between marketing and sales, and the active involvement of management in the process.

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The New Information Economy: Simplifying Decision-Making in a World of Excessive Data

Discover how 7 Cats Studio is working to transform decision-making in a world flooded with data. Learn how the combination of artificial intelligence, young creatives, and experienced professionals can simplify the process and improve effectiveness for the benefit of businesses and their clients.

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Connecting Digital and Offline: Avoiding Divorce in Multichannel Marketing

Discover how to maintain cohesion between digital and offline strategies in multichannel marketing through this article. Learn from luxury brand Burberry’s experience and gain practical solutions to avoid the “divorce” between digital and offline marketing. Ensure your business’s long-term success in a multichannel marketing world with the tips provided. Don’t miss out on these valuable insights!

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The hidden opportunity in Google Maps for businesses with multiple locations.

This article emphasizes the importance of businesses taking control of their listings on Google Maps to maintain a positive online reputation. Some businesses may not realize they have auto-generated listings on Google Maps and miss the opportunity to respond to customer requests and reviews. Effectively managing Google Maps listings can help improve a company’s visibility and attract more customers.

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Geomarketing, reviews and Google Maps

It is essential for businesses with physical locations to manage their presence on Google Maps, as this allows customers to find the business, learn more about it, and leave comments and reviews. Companies with a rating of 4 stars or more are more likely to attract customers, and online reviews have a significant impact on consumer purchasing decisions.

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