Business insights and articles written by our team of world-class professionals

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Commercial and Sales

Bridging Departments: How Financial Reporting in Marketing and Sales Drives Integration in the Enterprise

In this article, we explore how the integration of management, marketing, sales, and finance through financial indicators and reporting can foster collaboration and success within the company. We address the importance of segmentation and data analysis in marketing and advertising, the effective collaboration between marketing and sales, and the active involvement of management in the process.

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Connecting Digital and Offline: Avoiding Divorce in Multichannel Marketing

Discover how to maintain cohesion between digital and offline strategies in multichannel marketing through this article. Learn from luxury brand Burberry’s experience and gain practical solutions to avoid the “divorce” between digital and offline marketing. Ensure your business’s long-term success in a multichannel marketing world with the tips provided. Don’t miss out on these valuable insights!

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Commercial and Sales

The hidden opportunity in Google Maps for businesses with multiple locations.

This article emphasizes the importance of businesses taking control of their listings on Google Maps to maintain a positive online reputation. Some businesses may not realize they have auto-generated listings on Google Maps and miss the opportunity to respond to customer requests and reviews. Effectively managing Google Maps listings can help improve a company’s visibility and attract more customers.

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