Bridging Departments: How Financial Reporting in Marketing and Sales Drives Integration in the Enterprise
In this article, we explore how the integration of management, marketing, sales, and finance through financial indicators and reporting can foster collaboration and success within the company. We address the importance of segmentation and data analysis in marketing and advertising, the effective collaboration between marketing and sales, and the active involvement of management in the process.
Strengthening Your Brick-and-Mortar Business Reputation Through Google Maps
Discover how to boost the reputation of your brick-and-mortar business through Google Maps. Learn the 6 key reasons for effectively managing your business on this platform and how this approach can increase visibility, improve SEO, build trust, and foster customer loyalty. Don’t miss these valuable insights!
Connecting Digital and Offline: Avoiding Divorce in Multichannel Marketing
April 8, 2023
Discover how to maintain cohesion between digital and offline strategies in multichannel marketing through this article. Learn from luxury brand Burberry’s experience and gain practical solutions to avoid the “divorce” between digital and offline marketing. Ensure your business’s long-term success in a multichannel marketing world with the tips provided. Don’t miss out on these valuable insights!
Measurement and Analysis in Digital Marketing: Tools and Tactics for Success
This article discusses key aspects to improve measurement and analysis in digital marketing, including the importance of measurement, data centralization, selection of key indicators, and the evolution of metrics and reports. Optimize your marketing campaigns by following this practical guide.