project information
Soft Landing Global is a company specializing in internationalization services, offering a platform to support businesses and individuals in expanding their market and investing in the United States. With a primary focus on Miami, Soft Landing Global helps clients protect their assets and facilitate the movement of money to and from different parts of the world.
The main goal of the project was to capture leads in Latin America, particularly in Peru, Argentina, Colombia, Ecuador, and Uruguay. The campaign aimed to inform potential clients about the benefits of doing business in the United States and leverage Softlanding Global’s expertise to assist them in their expansion efforts.
Key Points:
- Targeting leads in Latin America through a CRM and marketing automation campaign
- Designing customer journeys for various client types (female entrepreneurs, property investors, SME owners)
- Distributing content highlighting the advantages of doing business in the United States
- Utilizing social media, email marketing, and events to promote Soft Landing Global's services
Services provided in this project included:
- Website development: Designing a user-friendly website tailored to various market segments
- Social media management: Promoting content and engaging with potential leads on social platforms
- CRM management: Documenting Soft Landing Global's activities and maintaining lead databases
- Database optimization: Acquiring and managing contact information for targeted leads
- Marketing automation: Nurturing leads with informational content and determining when they are ready to be contacted
- Design services: Creating landing pages and other visual assets to support the marketing campaign
- Multimedia services: Producing and distributing content in various formats (e.g., articles, videos, infographics)
- Digital Planning and Advertising
The results of the campaign were impressive: Over a six-month period, it successfully reached at least 100 people and arranged meetings with individuals in three different countries. The collaboration with Soft Landing Global led to the design and execution of an effective marketing strategy that captured leads and promoted the benefits of expanding businesses into the United States.
- Client : Softlanding Global
- Date : March 10, 2022.
- Link : softlandingglobal.com
- Trade : Consulting.
More shots
