Softlanding Global is an internationalization agency that, through its services, has developed a platform to accompany companies and/or individuals in their process of market development and expansion, diversification of their investments and protection of their assets. Through their PACKS they offer a set of services designed to create and manage your company in the United States from anywhere in the world.
Part of the challenge with this client was to generate digital sales of a product/service that is regularly marketed through public relations.
In order to achieve the objectives that Softlanding global had set, some services were provided such as the design of a new website, collaboration in the brand identity process, implementation of ads for interaction and leads, management of the 4 social networks (Facebook, Instagram, LinkedIn, Twitter), the digital management manual, implementation of Hubspot to apply Inbound Marketing methodology and the configuration of objectives through Google Tag Manager.
In the first quarter, the cost of users entering the cycle was reduced by 90.5% (from s/.74 to s/7). We also obtained 300 commercial leads and publications in social networks with more than 200,000 interactions.