project information
M
ovil Bus is a top-five domestic land transportation company in Peru, founded in 1988 as a family-owned business. With a history of organic growth due to its fleet of new buses, extensive routes, strategically located stations, quality customer service, and a relatively safe travel experience, Movil Bus has become a significant player in the industry. However, the company faced challenges in communication and digitalization in an increasingly digital world, and the growing competition threatened its market position.
The main goal of the project was to improve Movil Bus’s digital presence, take control of its social media platforms, work on the website, and implement both online and offline indicators to better understand customer behavior and improve marketing communication.
Key Points:
- Defining short and medium-term objectives for digital improvement
- Enhancing digital communication with customers
- Developing a custom analytics module (SSG) to track offline contacts to ticket sales
- Analyzing content performance and customer interactions
- Expanding the cargo business and assisting with its digital presence
Services provided in this project included:
- Creating landing pages tailored to Movil Bus's needs
- Enhancing the proprietary analytics tool (SSG) to work specifically for Movil Bus
- Reconfiguring social media management and defining performance indicators
- Proposing and managing seasonal campaigns and digital advertising
- Administering and optimizing Movil Bus's customer database
- Taking full control of online inquiries across all digital channels for three years
The results of the project were remarkable: Over four years, monthly inquiries increased from 300 to over 9,000, and the proportion of ticket sales through the website grew from less than 5% of the total company sales to 50%. Social media followers increased by 9.5 times, and average interactions per post increased by over 50 times. Additionally, the cost of acquiring a new Facebook fan through advertising was reduced to one-fifth of the original cost. This collaboration led to a comprehensive transformation of Movil Bus’s online presence and customer engagement, ultimately resulting in improved performance and increased market share.
- Client : Movil Bus
- Date : August 30, 2022
- Link : movilbus.pe
- Trade : Transport.
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