Aceros Arequipa is a Peruvian steel company leader in the production of steel, offering products and services for the Construction, Industrial and Mining sectors. They had more than 55 years of solid experience offering products and services of international quality.
To improve Aceros Arequipa's commercial offer, we conducted an analysis of the keywords used by Peruvian Internet users. We converted 2 guides for builders and self-builders into a section of the website. These 2 guides were transcribed into 400 pages of different content, where each page touches on a specific subtopic. In addition, we optimized the 400 pages in SEO, focusing on the specific topic of each page; and, we simplified the web navigation and loading speed.
For Aceros Arequipa we provided some services to achieve the proposed goals such as SEO, keyword analysis, web optimization and audiovisual content.
We increased from 13,000 to more than 40,000 monthly visits to the website through web optimization and a content project.