Business insights and articles written by our team of world-class professionals
Peru Deportes utilized digital transformation and automation to optimize their commercial operations. They implemented marketing automation, CRM, and messaging tools, leading to website growth and successful customer re-engagement.
This article emphasizes the importance of businesses taking control of their listings on Google Maps to maintain a positive online reputation. Some businesses may not realize they have auto-generated listings on Google Maps and miss the opportunity to respond to customer requests and reviews. Effectively managing Google Maps listings can help improve a company’s visibility and attract more customers.
It is essential for businesses with physical locations to manage their presence on Google Maps, as this allows customers to find the business, learn more about it, and leave comments and reviews. Companies with a rating of 4 stars or more are more likely to attract customers, and online reviews have a significant impact on consumer purchasing decisions.
The digital transformation in sales of an insurance company can improve efficiency and productivity by automating processes and saving time in prospecting and customer service. This allows sellers to focus on selling and the sales team to improve their offer. Benefits include better lead management, increased collaboration between teams, and improved customer service quality. Furthermore, digital transformation in sales can be the first step towards a broader digital transformation in other areas of the company.
The generation of original and high-quality content on a website is essential to attract visitors, improve the position in search engines, and establish brand authority. It is important to research and use relevant keywords for the content, as well as properly configure the search engine optimization (SEO) of the page, including a clear and easy-to-navigate structure, appropriate meta descriptions and titles, optimized images, and reduced loading times to enhance user experience and online visibility.
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