Le Cordon Bleu is an international network of hospitality and culinary schools teaching French cuisine. Its educational focuses are hospitality management, culinary arts, and gastronomy.
Our main goal was to increse enrollments and presence of Le Cordon Bleu in digital platforms, such as searchers and social media.
We created different ads, messages, materials and landing pages for each LCB product (more than 50 products). In some cases, we produced more than one batch of materials per product. Also, we interconnected the LCB systems with those of MIMIR to have all the information in real time and have instant reports with up-to-date information.
We tripled digital enrollment between two campaigns, increasing total enrollment by 30%, and we also automated contact management processes